The Most Affordable, Quiet Luxury Brand Out There

Paulina Liffner von Sydow, founder of Liffner, talks style, handbags, and life in New York City in our new More Than A Title interview series

Designer handbag prices have shot up faster than rent in Berlin, and frankly, we’ve left behind the days of coveting the same old It-bag that everyone already owns. We Millennials are riding a new style wave – one where individuality is the new exclusivity. We want timeless over trendy, clever over clouty, and we'd rather spend our savings on a passport full of stamps, tiny sweat sets for our toddlers, or a shoebox-sized flat that maybe someday we’ll own.

Enter: Liffner – the handbag label subtly conquering the fashion world (again). If the name rings a bell, that’s because it should. Liffner, formerly known as Little Liffner, was founded in 2012 by Paulina Liffner von Sydow, a Swedish ex-fashion editor and PR insider. And after a smart rebrand in late 2024, the brand is anything but little – it's lean, elevated, and deeply aware of what modern women actually want.